PPC Specialist - eCommerce

  • Job Reference: 807511
  • Date Posted: 29 September 2020
  • Recruiter: The Language Business
  • Location: Harlow, Essex
  • Salary: £30,000 to £35,000
  • Sector: eCommerce & Social Media, Marketing, Digital & PR
  • Language(s): English
  • Work Hours: Full Time
  • Contact: Jonathan Grimes
  • Email: jgrimes@languagebusiness.co.uk
  • Telephone: 02085037766

Job Description

New job! PPC Specialist, eCommerce. Harlow, Essex, up to £35,000. Superb opportunity to be part of a thriving eCommerce company and play a key role in their strategic digital marketing direction.


JOB TITLE
PPC Specialist 


LOCATION
Harlow, Essex ( 30 mins NE of central London)


SALARY
up to £35,000


THE COMPANY
Our client is a thriving and fast growing, global eCommerce business disturbing a wide diversity of consumer products by all eCommerce channels.


THE ROLE
To role will focus on the development of the Paid Search and Shopping strategy for key markets, execute the Paid Search and Shopping strategy in the UK market to meet set KPI targets for growth and profitability and monitor all paid and unpaid online media activity (paid search, affiliates, organic search. The role requires a ‘hands on’ approach to plan, implement and optimise PPC and Shopping advertising campaigns. This role will also support the implementation of Paid Social, Affiliate and SEO activities. Your typical job responsibilities will include:

  • Own the Paid Search and Shopping strategy
  • Understand the customer journey and provide actionable recommendations for Search and Shopping
  • Develop, plan and implement Paid Search and Shopping campaigns that encompass all steps of the marketing funnel 
  • Be responsible for the PPC budget, measuring spend and revenue growth YoY
  • Report daily, weekly and monthly stats on all Paid Search and Shopping activity to key internal stakeholders along with a clear strategy
  • Deliver traffic to achieve overall KPI targets including sessions, transactions, CPA and ROAS 
  • Liaise with the wider marketing team to ensure that the latest promotional offers and product launches are visible across paid channels 
  • Ensure that all product feeds show all current products and that they are optimised to improve CTR and reduce bounce rate
  • Work closely with the international team to provide support and ongoing training where necessary
  • Monitor the latest marketing trends to ensure maximum visibility and that all opportunities are explored

 CANDIDATE PROFILE, SKILLS AND EXPERIENCES

  • Proven experience working with Google Ads and Bing across Search and Shopping campaign
  • Experience driving growth in an ecommerce environment
  • Experience managing monthly budgets exceeding £20,000
  • Previous agency experience preferred
  • Experience in implementing and managing scripts and Automation in Google Ads
  • Experience in bid management tools such as Marin or Kenshoo
  • Ability to identify and create new revenue and session opportunities 
  • Ability to communicate complex ideas and concepts to stakeholders at all levels
  • Experience with Google Analytics, Google Shopping, Google Adwords and Bing Ads 
  • Experience managing Remarketing, GDN, Gmail, Discovery and Youtube Ads are an advantage 
  • Deliver on objectives and goals while keeping to specified budget and targets
  • Google Ads Certification in at least one of the Search, Display, Video, Shopping Ads.
  • A degree in marketing, mathematics or similar is not necessary but is an advantage  

 

SALARY, WORKING HOURS : up to £35,000, Monday-Friday, 08:15am - 4:45pm 

CONTACT: Jonathan Grimes

TO APPLY PLEASE SEND YOUR CV TO US IMMEDIATELY